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Consulting, Coaching, & Training for B2B Sales Teams in Complex Markets

Transforming Technical Sales with Precision and Expertise

Selling industrial technology and software to enterprise manufacturers is not just another sales challenge, it’s an intricate discipline all its own. Success in this arena demands more than conventional selling skills; it requires deep technical insight, strategic communication, and the ability to orchestrate every phase of a complex sales cycle.

  • Engage Multiple Decision-Makers: Influence stakeholders across departments, each with distinct objectives and priorities.
  • Deliver Data-Driven Product Insights: Articulate technical value through clear, informative content on every channel your buyers use.
  • Master Long Sales Cycles: Guide prospects through extended evaluation periods and ensure ongoing growth via maintenance and component sales.
  • Build Trusted Expert Relationships: Equip your sales force to be subject matter experts who foster confidence and transparency at every touchpoint.
  • Navigate High-Stakes Transactions: Manage large deals with significant acquisition costs, all while cultivating lasting client partnerships.
  • Compete in Niche Markets: Tackle the challenge of limited leads and contend with established, larger buyers in a competitive landscape.
  • Unlock AI-Driven Productivity: Leverage advanced tools to streamline sales, marketing, and business development, maximizing results with smarter strategies.

Bill Harland leading a tour of the Electronics Research, Inc. factory.
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